Journal article

Key Factors in Frame Building: How Strategic Political Actors Shape News
Media Coverage


  • 2012
Published in:
  • American Behavioral Scientist. - SAGE Publications. - 2012, vol. 56, no. 3, p. 300-317
English In this article, the author focuses on the relationship between political actors and the mass media. The author uses media frames as dependent variables and investigates the factors that influence the presence and frequency of frames applied by journalists (the frames in “news media”). This has come to be known as frame building. The author argues that there are at least three important factors in frame building: power, the salience of the frames in the media input, and the multiplication effect of the minister. Using data from content analyses of campaign material and news media and from interviews with political actors, the author finds support that for frame presence, power is important. For frame frequency, the salience of the frames in the media input and the minister are crucial.
Faculté des sciences économiques et sociales et du management
Département des sciences de la communication et des médias
  • English
Information, communication and media sciences
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