Does Fundraising Professionalization Pay?
BP2-STS
- Betzler, Diana ZHAW, Zurich University of Applied Sciences; Switzerland
- Gmür, Markus University of Fribourg; Switzerland
- 2016
Published in:
- Nonprofit Management and Leadership. - Wiley. - 2016, vol. 27, no. 1, p. 27-42
English
Although fundraising organizations in the third sector have gone through a progressive professionalization process, it remains unclear whether this development has led to any financial benefits. This article focuses on the question of whether or not it pays off for fundraising organizations to invest in professionalization. The data for this study come from 165 organizations representing 45 percent of the Swiss fundraising market. We first propose the term “organizational fundraising capability” as a new construct for measuring the degree of professionalization and rationalization in fundraising management. We then analyze its relationship to overall net revenue from donations as well as the growth of net revenue from donations. Our analysis indicates that, in addition to organizational size measured by total revenue, revenue share from donations, and expansion strategy, fundraising capability makes an important contribution to explaining both an institution ’ s net revenue from fundraising and the level of increase in net donations. The consequences for the development of professionalization and rationalization in fundraising are discussed.
- Faculty
- Faculté des sciences économiques et sociales et du management
- Department
- Institut pour la gestion des associations, des fondations et des sociétés coopératives (VMI)
- Language
-
- English
- Classification
- Economics
- License
- Rights reserved
- Open access status
- green
- Identifiers
-
- DOI 10.1002/nml.21212
- ISSN 1048-6682
- Persistent URL
- https://folia.unifr.ch/unifr/documents/322631
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