Journal article

The Role of Cliffhangers in Serial Entertainment : An Experiment on Cliffhangers’ Effects on Enjoyment, Arousal, and Intention to Continue Watching

BP2

Show more…
  • 2022
Published in:
  • Psychology of Popular Media. - 2022, p. 1-38
English Cliffhangers are a common style element in serial entertainment. This study investigates their role in today’s high-choice media environment. It is assumed that cliffhangers lead to higher arousal, increase the enjoyment of a series, and foster the intention to continue watching. This may foster binge-watching or, more generally, high-intensity viewing of TV shows. In a laboratory experiment, individuals (N = 133) were exposed to 3 to 4 episodes of a drama series, eventually finishing either with or without a cliffhanger. Participants’ arousal, enjoyment of the show, and intention to continue watching the series were measured via self-report and psychophysiological measures (electrodermal activity and cortisol levels). The results suggest that cliffhangers lead to higher arousal but do not increase enjoyment or the intention to continue watching.
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Information, communication and media sciences
Other electronic version

Publisher's version

License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/319990
Statistics

Document views: 8 File downloads:
  • 2022_Wirz_Role.pdf: 62