Multi-Brand Loyalty: Three Essays on the concept and its impact on loyalty strategies effectiveness : Focus on FMCG retail sector
- Arifine, Ghizlane
- Furrer, Olivier (Degree supervisor)
-
2020
1 ressource en ligne (176 pages)
Thèse de doctorat: Université de Fribourg, 2020
- Faculty
- Faculté des sciences économiques et sociales et du management
- Language
-
- English
- Classification
- Economics
- Notes
-
- Ressource en ligne consultée le 2021-03-01
- License
- License undefined
- Identifiers
-
- RERO DOC 330207
- URN urn:nbn:ch:rero-002-119137
- Persistent URL
- https://folia.unifr.ch/unifr/documents/309142
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