Doctoral thesis

Foreign Retailers' Localisation Attempts to the Domestic Market : The Influence of Consumer Ethnocentrism, Local CSR Activities and Perceived Brand Localness on Consumer Behaviour at Foreign Retailers

    2017

1 ressource en ligne (170 p.)

Thèse de doctorat: Université de Fribourg, 2017

Faculty
Faculté des sciences économiques et sociales
Language
  • English
Classification
Economics
Notes
  • Ressource en ligne consultée le 24.08.2017
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/306027
Statistics

Document views: 46 File downloads:
  • KeaneM.pdf: 2