Legitimacy through CSR disclosures? The advantage outweighs the disadvantages
- Bachmann, Philipp University of Fribourg, Department of Mass Media and Communication Research (DCM), Switzerland
- Ingenhoff, Diana University of Fribourg, Department of Mass Media and Communication Research (DCM), Switzerland
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05.04.2016
Published in:
- Public Relations Review. - Elsevier. - 2016, vol. 42, no. 3, p. 386-394
English
On the one hand, CSR is regarded as a means to strengthen legitimacy; on the other hand, stakeholders might become skeptical and distrust CSR disclosures. We develop a model by assuming that CSR disclosures both directly increase and indirectly decrease a company’s legitimacy. The experimental study (N = 233) tests this CSR dilemma model by using three CSR disclosures of a commodity trading company as the stimuli, ranging from low to high communicated CSR engagement. The SEM reveals that the extent of communicated CSR has a positive effect on corporate legitimacy despite a high degree of stakeholder skepticism.
- Faculty
- Faculté des sciences économiques et sociales et du management
- Department
- Département des sciences de la communication et des médias
- Language
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- English
- Classification
- Economics
- License
- License undefined
- Identifiers
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- RERO DOC 288411
- DOI 10.1016/j.pubrev.2016.02.008
- Persistent URL
- https://folia.unifr.ch/unifr/documents/305368
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