Journal article

Legitimacy through CSR disclosures? The advantage outweighs the disadvantages

    05.04.2016
Published in:
  • Public Relations Review. - Elsevier. - 2016, vol. 42, no. 3, p. 386-394
English On the one hand, CSR is regarded as a means to strengthen legitimacy; on the other hand, stakeholders might become skeptical and distrust CSR disclosures. We develop a model by assuming that CSR disclosures both directly increase and indirectly decrease a company’s legitimacy. The experimental study (N = 233) tests this CSR dilemma model by using three CSR disclosures of a commodity trading company as the stimuli, ranging from low to high communicated CSR engagement. The SEM reveals that the extent of communicated CSR has a positive effect on corporate legitimacy despite a high degree of stakeholder skepticism.
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/305368
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