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The 4D Model of the country image : an integrative approach from the perspective of communication management

  • Buhmann, Alexander Department of Communication and Media Research (DCM), University of Fribourg, Fribourg, Switzerland
  • Ingenhoff, Diana Department of Communication and Media Research (DCM), University of Fribourg, Fribourg, Switzerland
    2015
Published in:
  • The International communication gazette. - Sage. - 2015, vol. 77, no. 1, p. 102-124
Communication management
construct specification
country image dimensions
country of origin
international public relations
international relations
nation branding
public diplomacy
English This conceptual article proposes a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science. To interrelate different approaches, a communication management perspective is applied, providing a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On this basis the authors develop the ‘4D Model’ of the country image by integrating well-established concepts from national identity theory, attitude theory, and reputation management. The new model is suited for application in comparative analyses of country images both on the level of different groups (such as a country’s domestic and foreign publics) as well as different societal levels (such as individual attitudes on the one hand and mass-mediated prestige information on the other).
Faculty
Faculté des sciences économiques et sociales et du management
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/305319
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