Under positive pressure : how stakeholder pressure affects corporate social responsibility implementation
- Helmig, Bernd University of Mannheim, Mannheim, Germany
- Spraul, Katharina University of Mannheim, Mannheim, Germany
- Ingenhoff, Diana University of Fribourg, Fribourg, Switzerland
-
2016
Published in:
- Business & society. - Sage. - 2016, vol. 55, no. 2, p. 151-187
corporate social responsibility
firm performance
market dynamism
stakeholder management
structural equation modeling
English
This study tests a model that links stakeholder pressure to the implementation of corporate social responsibility (CSR) activities and market performance. Stakeholder groups and competitors might exert pressure on companies to implement CSR, which could lead to positive effects on market performance. Using structural equation modeling (SEM), the authors find that stakeholders and competitors exert pressure differently. The effect of CSR implementation on market performance is moderated by market dynamism: It affects market performance more in dynamic environments. The authors discuss implications for both companies and stakeholders.
- Faculty
- Faculté des sciences économiques et sociales et du management
- Department
- Département des sciences de la communication et des médias
- Language
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- English
- Classification
- Information, communication and media sciences
- License
- License undefined
- Identifiers
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- RERO DOC 278652
- DOI 10.1177/0007650313477841
- Persistent URL
- https://folia.unifr.ch/unifr/documents/305295
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