Journal article

Under positive pressure : how stakeholder pressure affects corporate social responsibility implementation

    2016
Published in:
  • Business & society. - Sage. - 2016, vol. 55, no. 2, p. 151-187
English This study tests a model that links stakeholder pressure to the implementation of corporate social responsibility (CSR) activities and market performance. Stakeholder groups and competitors might exert pressure on companies to implement CSR, which could lead to positive effects on market performance. Using structural equation modeling (SEM), the authors find that stakeholders and competitors exert pressure differently. The effect of CSR implementation on market performance is moderated by market dynamism: It affects market performance more in dynamic environments. The authors discuss implications for both companies and stakeholders.
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/305295
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