Journal article

Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?

  • Ingenhoff, Diana Department for Media and Communication Science, University of Fribourg, Fribourg, Switzerland
  • Fuhrer, Tanja Department for Media and Communication Science, University of Fribourg, Fribourg, Switzerland
    2010
Published in:
  • Corporate communications: an international journal. - Emerald. - 2010, vol. 15, no. 1, p. 83-101
Faculty
Faculté des sciences économiques et sociales et du management
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/305277
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