Journal article

The potential of Web sites as a relationship building tool for charitable fundraising NPOs

  • Ingenhoff, Diana Media and Communication Research, Faculty for Business and Social Sciences, University of Fribourg, Bd. de Pérolles 90, CH 1700 Fribourg, Switzerland
  • Koelling, A. Martina Media and Communication Research, Faculty for Business and Social Sciences, University of Fribourg, Bd. de Pérolles 90, CH 1700 Fribourg, Switzerland
    2009
Published in:
  • Public relations review. - Elsevier. - 2009, vol. 35, no. 1, p. 66-73
Faculty
Faculté des sciences économiques et sociales et du management
Department
Département des sciences de la communication et des médias
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/305218
Statistics

Document views: 15 File downloads:
  • 2009_Ingenhoff_Koelling_Potential_Web_sites_relationship_building_tool.pdf: 114