The potential of Web sites as a relationship building tool for charitable fundraising NPOs
- Ingenhoff, Diana Media and Communication Research, Faculty for Business and Social Sciences, University of Fribourg, Bd. de Pérolles 90, CH 1700 Fribourg, Switzerland
- Koelling, A. Martina Media and Communication Research, Faculty for Business and Social Sciences, University of Fribourg, Bd. de Pérolles 90, CH 1700 Fribourg, Switzerland
-
2009
Published in:
- Public relations review. - Elsevier. - 2009, vol. 35, no. 1, p. 66-73
- Faculty
- Faculté des sciences économiques et sociales et du management
- Department
- Département des sciences de la communication et des médias
- Language
-
- English
- Classification
- Information, communication and media sciences
- License
- License undefined
- Identifiers
-
- RERO DOC 278441
- DOI 10.1016/j.pubrev.2008.09.023
- Persistent URL
- https://folia.unifr.ch/unifr/documents/305218
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