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Research report

A framework for innovative service design

BP2-STS

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    01.10.2016

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Service design
Services innovation
Marketing science
Design science
Service–dominant logic
Customer co-creation
Customer co-production
English Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the design of innovative services that integrates several key paradigmatic approaches and identifies fundamental open research questions. Our approach is unique as it combines three service disciplines, namely services marketing, service science, and design science, and provides a new framework that describes step by step the procedure that needs to be taken and the conditions that need to be met for developing innovative services. We believe that providing such a framework is a valuable addition to the literature.
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Faculty
Faculté des sciences économiques et sociales et du management
Language
  • English
Classification
Economics
Series statement
  • Working Papers SES ; 476
License
License undefined
Identifiers
  • RERO DOC 277595
  • RERO R008530246
Persistent URL
https://folia.unifr.ch/unifr/documents/305149
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