The Dynamics and Evolution of the Service Marketing Literature: 1993-2003
- Furrer, Olivier Université de Fribourg
- Sollberger, Pierre Université de Neuchâtel
-
2007
Published in:
- Service Business. - 2007, vol. 1, p. 93-117
English
This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual themes in the service marketing literature as well as the relationships between these themes. Multiple correspondence analysis provides maps of themes and of the most frequent contributors, and a framework to track the structural dynamics and structural evolution of this literature over time. An evaluation of past predictions about the dynamics and evolution of service research is also provided with a discussion of its future.
- Faculty
- Faculté des sciences économiques et sociales et du management
- Department
- Département des sciences du Management
- Language
-
- English
- Classification
- Economics
- License
- License undefined
- Identifiers
-
- RERO DOC 233362
- DOI 10.1007/s11628-006-0006-7
- Persistent URL
- https://folia.unifr.ch/unifr/documents/304031
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