Journal article

Societal-Level Versus Individual-Level Predictions of Ethical Behavior : A 48-Society Study of Collectivism and Individualism

Published in:
  • Journal of Business Ethics. - 2014, vol. 122, no. 2, p. 283-306
English Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.
Faculté des sciences économiques et sociales
Département des sciences du Management
  • English
Social sciences
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