Journal article

Emergence of product differentiation from consumer heterogeneity and asymmetric information

  • Lü, L. Department of Systems Science, School of Management, Beijing Normal University, China - Lab of Information Economy and Internet Research, University of Electronic Science and Technology of China, Chengdu, China
  • Medo, Matúš Physics Department, University of Fribourg, Switzerland
  • Zhang, Yi-Cheng Lab of Information Economy and Internet Research, University of Electronic Science and Technology of China, Chengdu, China - Physics Department, University of Fribourg, Switzerland
  • Challet, Damien Physics Department, University of Fribourg, Switzerland - Institute for Scientific Interchange, Turin, Italy
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    25.07.2008
Published in:
  • The European Physical Journal B. - 2008, vol. 64, no. 2, p. 293-300
English We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket.
Faculty
Faculté des sciences
Department
Physique
Language
  • English
Classification
Physics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/unifr/documents/300926
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