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How does peer influence affect dietary choices among young adults ?
SONAR|HES-SO
- Ngokenge, Karl
- Montandon, Nicolas (Degree supervisor)
- Genève : Haute école de gestion de Genève
60 p.
Bachelor of Science HES-SO en Economie d’entreprise: Haute école de gestion de Genève, 2024
English
This research sheds light on the impact of peer relationships on the dietary habits of young adults using a quantitative survey approach. 170 responses were collected from participants between the ages of 18 to 30 through social media and online platforms. The survey collected information on the demographics, dietary preferences, peer relationships, and other factors influencing dietary habits of young adults.
The findings from the study indicate that most respondents are conscious of their dietary decisions, with a notable number of respondents being confident about their understanding of nutrition. Peer influence was found to be noticeable, as a majority of the respondents frequently dined with their peers and were in some way influenced by their peers’ dietary choices. Yet, it was revealed that peer acceptance and peer pressure did not play major roles in the decision-making process, which suggests that individuals rely on their own preferences when making food choices, at least consciously but there still remains a subconscious influence which this study will explore upon.
The complexity of peer influence is emphasized in this research, showing that although young adults are influenced by their peers passively and indirectly, their primary driver in shaping their dietary decisions is still their personal preferences. The results indicate that in order to promote healthier eating habits, institutions should focus on providing individuals with nutritional information, and raise awareness on the indirect and unconscious impacts of peer relations on individuals' dietary habits.
Constraints such as reliance on self-reported data collected by the respondents and a potentially uniform sample. Future research should use a mixture of interviews, focus groups, and potentially a dietary tracking app to further validate these findings across different populations and larger populations. Overall, the study highlights the complexity of food choices shaped by personal and social influences among young people
The findings from the study indicate that most respondents are conscious of their dietary decisions, with a notable number of respondents being confident about their understanding of nutrition. Peer influence was found to be noticeable, as a majority of the respondents frequently dined with their peers and were in some way influenced by their peers’ dietary choices. Yet, it was revealed that peer acceptance and peer pressure did not play major roles in the decision-making process, which suggests that individuals rely on their own preferences when making food choices, at least consciously but there still remains a subconscious influence which this study will explore upon.
The complexity of peer influence is emphasized in this research, showing that although young adults are influenced by their peers passively and indirectly, their primary driver in shaping their dietary decisions is still their personal preferences. The results indicate that in order to promote healthier eating habits, institutions should focus on providing individuals with nutritional information, and raise awareness on the indirect and unconscious impacts of peer relations on individuals' dietary habits.
Constraints such as reliance on self-reported data collected by the respondents and a potentially uniform sample. Future research should use a mixture of interviews, focus groups, and potentially a dietary tracking app to further validate these findings across different populations and larger populations. Overall, the study highlights the complexity of food choices shaped by personal and social influences among young people
- Language
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- English
- Classification
- Economics
- Notes
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- Haute école de gestion Genève
- Economie d’entreprise
- hesso:hegge
- Persistent URL
- https://folia.unifr.ch/global/documents/331401
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