A market study of electric two-wheelers in Singapore : exploring market entry of a Swiss Made motorcycle company
SONAR|HES-SO
- Bahtiji, Edonit
- Regnier, Philippe (Degree supervisor)
- Genève : Haute école de gestion de Genève
73 p.
Bachelor of Sciences HES in International Business Management: Haute école de gestion de Genève, 2023
English
The adoption of electric vehicles is becoming increasingly important in the current context of
climate change events in various parts of the world. In the ASEAN countries, this change is becoming more visible over time, particularly in large cities where the population is dense, pollution levels are high, and means of transport such as cars and two-wheelers are the most widely used. Governments are currently responding to these situations through a number of electrical renovation programs involving the construction of electrical infrastructure to meet the needs of these vehicles.
Singapore, or the Lion City, the Dubai or Switzerland of Asia, is characterized by a high population density, a highly open and competitive market, a hub for international trade, and innovative policies regarding traffic congestion and clear air initiatives. This gives rise to many challenges and opportunities for a possible market entry. The electric two-wheel vehicles can respond and solve mobility concerns by providing better mobility thanks to their ecological nature and meeting sustainable goals set by the country. In that sense, the Swiss electric motorcycle manufacturers have opportunities to explore since Singapore is seeking to attract foreign direct investment and has close relations with Switzerland for decades. With high quality production and innovation, Swiss SME motorcycle producer have an interest in internationalizing because of the economic stimulation they can provide. However, a deep comprehension of the Singaporean drivers’ needs, the regulatory environment, and the actual competition is necessary in order to choose the right market entry strategy.
The research project focuses on the analysis of the exploration of the two-wheel market in Singapore with the integration of Swiss SMEs manufacturers of electric motorcycles, with a first conceptual understanding of consumer behavior regarding electric vehicles, the internationalization of SMEs, and the strategic market entry possibilities with the description of analytics tools such as SWOT, PESTEL, and Porter’s Five Forces, which are useful for identifying the strengths, weaknesses, opportunities, threats, and the overall market environment for Swiss SMEs willing to reach new markets. Secondly, empirical research will focus on the case of Singapore, with an analysis of the trade relations the country has with Switzerland and other countries such as Thailand and the policies the government adopts for their traffic concerns. Then the focus is on the electric two-wheel market, with an analysis of EV infrastructure and a deep analysis of the main actors and their competitive advantages in the Singaporean electric motorcycle market.
climate change events in various parts of the world. In the ASEAN countries, this change is becoming more visible over time, particularly in large cities where the population is dense, pollution levels are high, and means of transport such as cars and two-wheelers are the most widely used. Governments are currently responding to these situations through a number of electrical renovation programs involving the construction of electrical infrastructure to meet the needs of these vehicles.
Singapore, or the Lion City, the Dubai or Switzerland of Asia, is characterized by a high population density, a highly open and competitive market, a hub for international trade, and innovative policies regarding traffic congestion and clear air initiatives. This gives rise to many challenges and opportunities for a possible market entry. The electric two-wheel vehicles can respond and solve mobility concerns by providing better mobility thanks to their ecological nature and meeting sustainable goals set by the country. In that sense, the Swiss electric motorcycle manufacturers have opportunities to explore since Singapore is seeking to attract foreign direct investment and has close relations with Switzerland for decades. With high quality production and innovation, Swiss SME motorcycle producer have an interest in internationalizing because of the economic stimulation they can provide. However, a deep comprehension of the Singaporean drivers’ needs, the regulatory environment, and the actual competition is necessary in order to choose the right market entry strategy.
The research project focuses on the analysis of the exploration of the two-wheel market in Singapore with the integration of Swiss SMEs manufacturers of electric motorcycles, with a first conceptual understanding of consumer behavior regarding electric vehicles, the internationalization of SMEs, and the strategic market entry possibilities with the description of analytics tools such as SWOT, PESTEL, and Porter’s Five Forces, which are useful for identifying the strengths, weaknesses, opportunities, threats, and the overall market environment for Swiss SMEs willing to reach new markets. Secondly, empirical research will focus on the case of Singapore, with an analysis of the trade relations the country has with Switzerland and other countries such as Thailand and the policies the government adopts for their traffic concerns. Then the focus is on the electric two-wheel market, with an analysis of EV infrastructure and a deep analysis of the main actors and their competitive advantages in the Singaporean electric motorcycle market.
- Language
-
- English
- Classification
- Economics
- Notes
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- Haute école de gestion Genève
- International Business Management
- hesso:hegge
- Persistent URL
- https://folia.unifr.ch/global/documents/327554
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