Designing A New Tourist Product to Strengthen the Competitiveness of the Trient Valley
SONAR|HES-SO
- Jie, Liu
- Fumeaux, Dominique (Degree supervisor)
-
2020
Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2020
English
With demographic changes and competition from emerging destinations, lower- altitude small alpine destinations are facing unprecedented challenges to appeal to new tourist demands, such is the case of the Trient Valley—an alpine destination from the 18th century. The herein presented research study looks into the question—will there be a new opportunity for the Trient Valley by developing a new tourist product? Based on a mixed method approach consisting of desktop researches and phone interviews, an in-depth analysis regarding the region’s tourism evolution and SWOT analysis is presented.
- Language
-
- English
- Classification
- Economics
- Notes
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- Haute Ecole de Gestion Valais
- Tourisme - Tourismus
- hesso:hegvs
- License
- License undefined
- Identifiers
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- RERO DOC 333371
- Persistent URL
- https://folia.unifr.ch/global/documents/316943
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