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Bachelor thesis

Green Meetings - a factor of success for a conference and event management company? : The case of JPdL

SONAR|HES-SO

    2016

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Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2016

Green meetings
sustainable development
MICE industry
environmental protection
English In the 21st century, climate change and environmental catastrophes are a worldwide acknowl-edged problem, which requires international cooperation and effort from every individual. Therefore more and more businesses realized the urge of taking action and implemented a sus-tainability strategy into their business operations, so also the meeting and event industry. This thesis deals with the subject of environmental sustainability implemented into the meet-ing and event sector. So called “Green Meetings” are meetings, which are planned and executed in a way that causes the least negative impact on the environment. The goal of this thesis is to examine, the impact of a “Green Meeting Strategy” on the competitiveness and profitability of JPdL, a Canadian Conference and Event management company. The analysis provides the base-line for a concept developed for JPdL if they decide to implement a green meeting strategy.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 288133
  • RERO R008619918
Persistent URL
https://folia.unifr.ch/global/documents/316918
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