Journal article

A Hierarchical Framework of New Products Development : an Example from Biotechnology

Université de Fribourg

  • Alexandre, Maria Tereza College of Commerce and Business Administration, University of Illinois
  • Furrer, Olivier School of Management, Nijmegen, The Netherland
  • Sudharshan, D. College of Commerce and Business Administration, University of Illinois
    2003
Published in:
  • European Journal of Innovation Management. - Emerald. - 2003, vol. 6, no. 1, p. 48-63
English Many new products are based on new technologies, which may in turn be based on new scientific discoveries. The extant literature on new product development has focused on how a firm may successfully commercialize new products. There is a corporate cost associated with new product failure, which extends beyond the final product-manufacturing corporation to all the parties involved in the... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département d'économie quantitative
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/309594