Journal article

The Relationships Between Culture and Behavioral Intentions Toward Services

Université de Fribourg

  • Liu, Ben Shaw-Ching Butler University
  • Furrer, Olivier University of Birmingham, United Kingdom
  • Sudharshan, D. University of Illinois at Urbana-Champaign
    2001
Published in:
  • Journal of Service Research. - Sage Publications. - 2001, vol. 4, no. 2, p. 118-129
English Some recent studies have shown that culture influences how consumers perceive service quality. Others have shown the relationship between perceived service quality and behavioral intentions. In this article, the authors study how culture influences behavioral intentions toward services on the basis of services marketing and cross-cultural psychology literature. They tested and found that... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département d'économie quantitative
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/309588