Journal article

Research on the Strategy of Multinational Enterprises : Key Approaches and New Avenues

Université de Fribourg

  • Dabic, Marina University of Zagreb, Croatia and Nottingham Trent Business School
  • González-Loureiro, Miguel University of Vigo
  • Furrer, Olivier University of Fribourg
    2014
Published in:
  • Business Research Quarterly (BRQ). - Elsevier. - 2014, vol. 17, p. 129-148
English Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département d'économie quantitative
Language
  • English
Classification
Economics
Other electronic version

Version publiée : https://doi.org/0.1016/j.brq.2013.09.001

License
License undefined
Identifiers
  • RERO DOC 333259
Persistent URL
https://folia.unifr.ch/global/documents/309494