Journal article

Resource Configurations, Generic Strategies, and Firm Performance : Exploring the Parallels Between Resource-Based and Competitive Strategy Theories in a New Industry

Université de Fribourg

  • Furrer, Olivier Université de Fribourg
  • Sudharshan, D. Radboud University Nijmegen,
  • Thomas, Howard University of Kentucky,
  • Alexandre, Maria Tereza University of Illinois
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    2008
Published in:
  • Journal of Strategy and Management. - 2008, vol. 1, no. 1, p. 15-40
English Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences du Management
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/304072