Journal article

The Dynamics and Evolution of the Service Marketing Literature: 1993-2003

Université de Fribourg

  • Furrer, Olivier Université de Fribourg
  • Sollberger, Pierre Université de Neuchâtel
    2007
Published in:
  • Service Business. - 2007, vol. 1, p. 93-117
English This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences du Management
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/304031