Journal article

A Model of Response Strategies in Strategic Alliances : A PLS Analysis of a Circumplex Structure

Université de Fribourg

  • Furrer, Olivier University of Fribourg
  • Tjemkes, Brian University of Amsterdam
  • Henseler, Jörg University of Twente
    2012
Published in:
  • Long Range Planning. - 2012, vol. 45, no. 5-6, p. 424-450
English The few studies investigating partners’ response behavior in strategic alliances often fail to provide empirical support for a large proportion of the relationships they hypothesized. This discrepancy between theory and empirical findings could be attributed to a misconceptualization of response strategies as independent from each other. Indeed, response strategies could be better... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences du Management
Language
  • English
Classification
Social sciences
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/303872