Journal article

Dynamic capabilities to match multiple product generations and market rhythm

Université de Fribourg

  • Dacko, Scott G. University of Warwick
  • Liu, Ben S Quinnipiac University
  • Sudharshan, D. University of Kentucky
  • Furrer, Olivier University of Fribourg / Nijmegen School of Management, Radboud University Nijmegen, Nijmegen, The Netherlands
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    2008
Published in:
  • European Journal of Innovation. - 2008, vol. 11, no. 4, p. 441-471
English Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in... Show more…
Faculty
Faculté des sciences économiques et sociales
Department
Département des sciences du Management
Language
  • English
Classification
Economics
License
License undefined
Identifiers
Persistent URL
https://folia.unifr.ch/global/documents/303779