Journal article
Greenwashing Revisited: In Search of a Typology and Accusation-Based Definition Incorporating Legitimacy Strategies
- Seele, Peter Università della Svizzera italiana; Institute of Marketing and Communication Management; Lugano Switzerland
- Gatti, Lucia Università della Svizzera italiana; Institute of Marketing and Communication Management; Lugano Switzerland
- 2015-11-24
Published in:
- Business Strategy and the Environment. - Wiley. - 2015, vol. 26, no. 2, p. 239-252
- Language
-
- English
- Open access status
- closed
- Identifiers
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- DOI 10.1002/bse.1912
- ISSN 0964-4733
- Persistent URL
- https://folia.unifr.ch/global/documents/17198
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