<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Ulrich, Nik</dc:creator>
  <dc:date>2026</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">While international business research extensively covers initial market entries and exits, foreign market re-entry—firms returning to a host country after a previous exit—remains fragmented and theoretically under-integrated. This dissertation addresses this gap by investigating the drivers, mechanisms, and consequences of re-entry through three complementary studies.

Methodology
Study 1: Analyzes a longitudinal dataset of 140 re-entry cases from 25,000+ newspaper articles to develop a change-based taxonomy of drivers.
Study 2: Applies behavioral theory to six qualitative cases of global fast-food chains to uncover learning mechanisms and cognitive biases.
Study 3: Uses the Resource-Based View (RBV) to examine 26 automotive industry cases, linking re-entry strategies with long-term performance.

Key Findings
Re-entry is a path-dependent process shaped by organizational memory and institutional shifts, rather than a simple "second first entry."

Drivers: Triggered by five change categories: strategy, finances, market attractiveness, regulation, and business models.

Behavioral Constraints: Past experience is "potential energy" requiring active updates; unaddressed overconfidence can cause repeated failures.

Outcomes: Success relies on learning quality and resource reconfiguration. The thesis proposes a fourfold typology of re-entry trajectories, from learning-driven improvers to quasi-novo entrants.

Contributions
This research integrates behavioral theory and the RBV into a cohesive international business framework. It provides managers with a strategic model to evaluate timing, partner selection, and resource commitment when re-entering markets.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://folia.unifr.ch/global/documents/336380</dc:identifier>
  <dc:identifier>https://folia.unifr.ch/documents/336380/files/phd_Ulrichn_A.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.51363/unifr.eth.2026.036</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:rero-002-124135</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>CC BY</dc:rights>
  <dc:subject xmlns:ns1="xml" ns1:lang="fr">Théorie des ressources (gestion d'entreprise)</dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="fr">Entreprises</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="fr">Marchés d'exportation</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="fr">Commerce international</dc:subject>
  <dc:subject xmlns:ns5="xml" ns5:lang="fr">Planification stratégique</dc:subject>
  <dc:subject xmlns:ns6="xml" ns6:lang="fr">Restauration rapide</dc:subject>
  <dc:subject xmlns:ns7="xml" ns7:lang="fr">Biais cognitifs</dc:subject>
  <dc:subject xmlns:ns8="xml" ns8:lang="fr">Automobiles - Industrie et commerce</dc:subject>
  <dc:subject xmlns:ns9="xml" ns9:lang="fr">Entreprises multinationales</dc:subject>
  <dc:subject xmlns:ns10="xml" ns10:lang="fr">Psychologie économique</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/33</dc:subject>
  <dc:title xmlns:ns11="xml" ns11:lang="en">Re-entry in foreign markets: a multi-level analysis of antecedents, mechanisms, and performance : three essays</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_db06</dc:type>
</oai_dc:dc>