<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Wirz, Dominique Stefanie</dc:creator>
  <dc:creator>Ort, Alexander</dc:creator>
  <dc:creator>Rasch, Björn</dc:creator>
  <dc:creator>Fahr, Andreas</dc:creator>
  <dc:date>2022</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">Cliffhangers are a common style element in serial entertainment. This study investigates their role in today’s high-choice media environment. It is assumed that cliffhangers lead to higher arousal, increase the enjoyment of a series, and foster the intention to continue watching. This may foster binge-watching or, more generally, high-intensity viewing of TV shows. In a laboratory experiment, individuals (N = 133) were exposed to 3 to 4 episodes of a drama series, eventually finishing either with or without a cliffhanger. Participants’ arousal, enjoyment of the show, and intention to continue watching the series were measured via self-report and psychophysiological measures (electrodermal activity and cortisol levels). The results suggest that cliffhangers lead to higher arousal but do not increase enjoyment or the intention to continue watching.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://folia.unifr.ch/global/documents/319990</dc:identifier>
  <dc:identifier>https://folia.unifr.ch/documents/319990/files/2022_Wirz_Role.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>https://doi.org/10.1037/ppm0000392</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.1037/ppm0000392</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>License undefined</dc:rights>
  <dc:source>Psychology of Popular Media. - 2023, vol. 12, no. 2, p. 186-196</dc:source>
  <dc:subject xmlns:ns1="xml" ns1:lang="en">Cliffhanger</dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="en">Entertainment</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="en">Arousal</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="en">Physiological measures</dc:subject>
  <dc:subject xmlns:ns5="xml" ns5:lang="en">Binge-watching</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/65</dc:subject>
  <dc:title xmlns:ns6="xml" ns6:lang="en">The Role of Cliffhangers in Serial Entertainment : An Experiment on Cliffhangers’ Effects on Enjoyment, Arousal, and Intention to Continue Watching</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>