Sevin, Efe Ingenhoff, Diana 2018 Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication projects of four countries: Australia, Belgium, New Zealand, and Switzerland. Using data sets composed of tweets sent by and about four countries, we focus on the messages crafted by both official public diplomacy projects and nonstate users, and on the relations established as a result. application/pdf https://folia.unifr.ch/global/documents/309618 https://folia.unifr.ch/documents/309618/files/2018_Sevin_Public.pdf eng https://ijoc.org/index.php/ijoc/article/view/8726/2449 info:eu-repo/semantics/openAccess License undefined International Journal of Communication. - USC Annenberg Press. - 2018, vol. 12, p. 3663-3685 Public Diplomacy country images nation branding social media info:eu-repo/classification/udc/65 Public Diplomacy on Social Media : Analyzing Networks and Content http://purl.org/coar/resource_type/c_6501