<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:contributor>Morschett, Dirk</dc:contributor>
  <dc:creator>Mangold, Sabrina</dc:creator>
  <dc:date>2018</dc:date>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://folia.unifr.ch/global/documents/308089</dc:identifier>
  <dc:identifier>https://folia.unifr.ch/documents/308089/files/MangoldS.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:rero-002-118655</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>License undefined</dc:rights>
  <dc:subject>Consommateurs</dc:subject>
  <dc:subject>Attitude (psychologie)</dc:subject>
  <dc:subject>Rédaction de rapports, notes et comptes rendus</dc:subject>
  <dc:subject>Internet</dc:subject>
  <dc:subject>Réputation numérique</dc:subject>
  <dc:subject>Planification stratégique</dc:subject>
  <dc:subject>Publicité</dc:subject>
  <dc:subject>Viralité</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/33</dc:subject>
  <dc:title xmlns:ns0="xml" ns0:lang="en">The Effects of Negative Consumer Online Product Reviews and Company-Based Response Strategies</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_db06</dc:type>
</oai_dc:dc>