Ingenhoff, Diana Koelling, A. Martina 2010 Non-profit organizations (NPOs), which often dispose of a limited budget, can employ their Web sites strategically to communicate with important stakeholders. However, little research, especially in Europe, has been done so far exploring how NPOs are actually taking advantage of this. This study analyzes how charitable fundraising NPOs in Germany and Switzerland employ their Web sites for dialogic communication with donors and media. Results indicate that NPOs provide well-designed Web sites, yet, fail to engage publics in dialogue. New trends, such as Web 2.0, are still hardly taken into account. Whereas donor publics are often addressed, media are often neglected. application/pdf https://folia.unifr.ch/global/documents/305483 https://folia.unifr.ch/documents/305483/files/2010_Ingenhoff_Koelling_Web_Sites_Dialogic_Charitable_Fundraising_NPOs.pdf eng info:eu-repo/semantics/altIdentifier/doi/10.1080/1553118X.2010.489499 info:eu-repo/semantics/openAccess License undefined International journal of strategic communication. - Taylor & Francis. - 2010, vol. 4, no. 3, p. 171-188 info:eu-repo/classification/udc/65 Web Sites as a Dialogic Tool for Charitable Fundraising NPOs : a comparative study http://purl.org/coar/resource_type/c_6501