Ingenhoff, Diana Buhmann, Alexander 2016-02-06 This paper aims to add to the growing discourse on methods in public relations research by showing how variance-based structural equation modeling (PLS-SEM) can be used to analyze effects between multiple intangible target constructs in PR. We introduce the properties of the method, compare it to conventional covariance-based SEM, and demonstrate how PLS-SEM can be applied to public relations evaluation using an example study on organizational reputation and its effects on trust, and stakeholder behavior (n = 1892). This paper offers a consequent methodological discussion of PLS-SEM and provides a valuable resource for public relations research aiming to apply the variance-based approach. application/pdf https://folia.unifr.ch/global/documents/305374 https://folia.unifr.ch/documents/305374/files/2016_Ingenhoff_Buhmann_Advancing_PR_measurement.pdf eng info:eu-repo/semantics/altIdentifier/doi/10.1016/j.pubrev.2015.11.010 info:eu-repo/semantics/openAccess License undefined Public Relations Review. - Elsevier. - 2016, vol. 42, no. 3, p. 418-431 info:eu-repo/classification/udc/65 Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation http://purl.org/coar/resource_type/c_6501